Two years building communications infrastructure for policy work from brand guidelines and publication design to on-ground documentation across 6 states.
Two years building communications infrastructure for policy work from brand guidelines and publication design to on-ground documentation across 6 states.
I’m Malay, (M 22) based in Lucknow. I lead communications and design at Nikore Associates, a public policy think tank working on women’s economic empowerment and urban mobility. I’ve spent the last two years building brand systems, designing policy reports, going on field visits across 6 states, and quietly automating half the organisation’s back-office.
I started as a graphic design intern in March 2024 and grew into building the organisation’s first brand guidelines, its knowledge management system, and its entire hiring pipeline. Outside work I run XenonMedia, write books, and shoot photographs wherever fieldwork takes me.
I’m Malay, (M 22) based in Lucknow. I lead communications and design at Nikore Associates, a public policy think tank working on women’s economic empowerment and urban mobility. I’ve spent the last two years building brand systems, designing policy reports, going on field visits across 6 states, and quietly automating half the organisation’s back-office.
I started as a graphic design intern in March 2024 and grew into building the organisation’s first brand guidelines, its knowledge management system, and its entire hiring pipeline. Outside work I run XenonMedia, write books, and shoot photographs wherever fieldwork takes me.
Started as Graphic Design Intern in 2024, promoted twice to Communications & Design Lead. Working on policy communications, brand systems, and field documentation.
CREATIVE LEAD | 2026
XenonMedia
Running since 2022. UI/UX and web design for brands and non-profits including BloodConnect.org and Carversal.com.
Graduation | 2024
Babu Banarasi Das University
9.0 CGPA
Journalism & Mass Communications, 2021–2024. Founding Committee Member, University Podcast Society.
INTERNSHIP | 2023
Marketocrat
Design and social media intern in 2023. Campaign management, content pipelines, and timeline coordination.
Best Journalist Award | 2022
PD Tondon Foundation
Best Student Journalist award, cash prize.
AUTHOR | 2021 , 2026
Books on Kindle
India's Education: A Cultural Genocide | 8 Things I Learned Too Late
Writings
College Magazine Design
One of my first design works in first year of college.
Research Assignment
Representation of Family Values in Marriages in TV Serials
Book about Education Failures
Tracing back educational practices to the US and back to Madras in the 1800s
Slice of Life Book
An attempt at preparing you for the specific confusion of being 18.
Major Projects
Lucknow · 2024
District Entrepreneurship Mission
Mapped a city’s entrepreneurship ecosystem through 100+ consultations across universities, incubation centres, banks, and business associations. Designed and maintained the master tracker covering every stakeholder, recording, transcript, and follow-up, this became the primary data source for the Diagnostic Study.
Remote areas of India · 2025
Last Mile Impact Documentation
Field visits to a village near Ahmedabad and remote areas like Dimapur, working alongside grassroots organisations on the ground. Managed on-ground documentation, community storytelling, and social media communication for the programme.
Ahmedabad · 2025
Urban Street Assessment
Conducted street perception surveys examining walkability, urban infrastructure, and quality of life. Coordinated survey teams on the ground, led video and photo documentation, and engaged with residents, shop owners, and daily street users.
Gujarat · 2026
Childcare Centers Field Documentation
Traveled to remote areas of Poshina and Tapi to document community childcare centres. Contributed to a toolkit aimed at community betterment while managing end-to-end field documentation across isolated locations.
New Delhi · 2026
Publication Launch Event
Led a five-person photography and videography team at a five-star hotel for a national policy publication launch. Managed full event documentation and post-production coverage.
Product Designs
Music Streaming App UI
Food Ordering App
UPI App UI
Bank App UI
Smart Glasses UI
Medical Blog Website
Thank-You
Open to collaborations, and interesting conversations.